Using algorithms to make a campaign go viral
Monday, December 14, 2015 - 07:21
in Mathematics & Economics
Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an EPFL spin-off, has developed algorithms that improve the chances of getting it right.