Web users are caught in a tug-of-war between advertisers and ad-blockers
Friday, October 9, 2015 - 09:00
in Mathematics & Economics
The battle between the advertising industry, mobile phone operators, publishers and privacy advocates has reached new heights, with Apple's decision to allow ad-blocking extensions in its Safari browser sparking fears that the multi-billion dollar mobile ad industry could be about to take an expensive haircut. While third-party ad-blocking apps have been around for a while, few are used on mobile platforms – they are more commonly found on desktop and laptop computers.