Apply Magic Sauce: What you like is fleshed out
Monday, September 7, 2015 - 12:30
in Mathematics & Economics
The Psychometrics Center of the University of Cambridge has a message: A Prediction API by Apply Magic Sauce. It can translate a digital footprint into a detailed psychological profile. The AMS could be used to predict psycho-demographic traits of a user based on digital footprints. Translation: You can be explained based on what you like on Facebook. "It's not magic, and it's not psychic," said The Washington Post. It's a tool that researchers can use and it is built from personality tests and social media profiles.