Research reveals how advertisers play the online bidding game
Monday, July 20, 2015 - 06:30
in Mathematics & Economics
When an ad pops up in your Web browser, there's a lot going on behind the scenes. Advertisers are competing for the space in front of you in what amounts to an auction. In milliseconds, their computers have to decide how much they are willing to pay for a few seconds of your attention, while the website's computers choose which advertisers' bids to accept.