Gimmicks and technology: California learns to save water
Friday, July 3, 2015 - 01:00
in Earth & Climate
Billboards and TV commercials, living room visits, guess-your-water-use booths, and awards for water stinginess—a wealthy swath of Orange County that once had one of the worst records for water conservation in drought-stricken California is turning things around, proving it's possible to get people to change their ways.