Why let your sales force influence product prices?
Wednesday, July 30, 2014 - 07:00
in Mathematics & Economics
From the outside, you might not notice the ongoing tension within many large businesses: the battle between salespeople, on the one hand, and marketers and product managers, on the other. Because the salespeople often benefit from lower prices, they question their own firms' price policies. But the marketers may suspect that the salespeople just need to try harder to close deals.