The goose bump sensor: A step toward direct detection of human emotional states

Tuesday, June 24, 2014 - 10:03 in Psychology & Sociology

Can emotional states be measured quantitatively, and if so what would advertising, manufacturing and social media companies do with that data? Imagine a world in which a consumer's real-time physical and emotional response helped to determine his/her experience of music, online ads or the temperature in the room.

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