Sustaining Brazilian tourism

As football teams and their hoards of fans head for Brazil, sustainability, the environmental buzzword of the day, is perhaps not at the top of their thoughts. But, sustainability is an important paradigm that does not apply only to conservation and preservation but also applies to the concept of sustainable tourism. Without becoming sustainable, many tourist destinations fail to thrive and often perish, according to a research paper published in the International Journal of Environment and Sustainable Development.

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