Marketing professor finds that subliminal advertising has an effect
Friday, March 21, 2014 - 06:40
in Psychology & Sociology
Professor Gerald Gorn, Chair Professor of Marketing at the Faculty of Business of The Hong Kong Polytechnic University (PolyU); and Ms Maria Galli from the Department of Economics and Business of the Universitat Pompeu Fabra in Spain, co-authored a paper entitled "Unconscious transfer of meaning to brands" to investigate the effect of subliminal advertising.