They're grrrreat! How do brands create loyalty that lasts a lifetime?
Tuesday, March 11, 2014 - 10:08
in Psychology & Sociology
From a very young age, children are targeted with advertising messages that emphasize fun and happiness, especially for food products and toys. But what happens to these beliefs once the child is grown? According to a new study in the Journal of Consumer Research, children develop brand loyalty and biases that carry over into their adult lives and are often difficult to change.