Study finds paid search ads don't always pay off
Wednesday, January 22, 2014 - 16:00
in Mathematics & Economics
Businesses spend billions to reach customers through online advertising but just how effective are paid search ads? Using data from eBay, economist Steven Tadelis at UC Berkeley's Haas School of Business compared whether consumers are more likely to click on paid ads than on free, generic search results and found that advertisers may not be getting their money's worth.