Microbes buy low and sell high
Monday, January 13, 2014 - 15:00
in Psychology & Sociology
The idea that people make calculated decisions that allow them to obtain the most goods with the smallest amount of effort—a complex hypothesis called 'economic man' for short—often has been challenged. People sometimes make irrational decisions, they rarely possess sufficient information to make the best decision, and they sometimes act against their own economic self-interest, critics say.