Researchers use Facebook data to predict users' age, gender and personality traits

Thursday, September 26, 2013 - 08:00 in Psychology & Sociology

In the age of social media, people's inner lives are increasingly recorded through the language they use online. With this in mind, an interdisciplinary group of University of Pennsylvania researchers is interested in whether a computational analysis of this language can provide as much, or more, insight into their personalities as traditional methods used by psychologists, such as self-reported surveys and questionnaires.

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