Sporting event ads viewed favorably -- especially if the game is close
Tuesday, January 31, 2012 - 10:31
in Mathematics & Economics
The average price for a 30-second advertising spot in the 2012 Super Bowl on Feb. 5 is a staggering $3.5 million and a new study suggests that, for advertisers, it may not really matter if the New England Patriots or the New York Giants win.