Big brands being snubbed by Facebook fans
Monday, January 30, 2012 - 08:05
in Mathematics & Economics
(PhysOrg.com) -- It wouldn't be much of a friendship if you said 'hi' then didnt speak again for the next few years, yet thats a fair summary of the relationship many Facebook users have with brands they clicked on as liking, according to a study by University of South Australias Ehrenberg-Bass Institute for Marketing Science.