Study: Quebec ban on fast-food ads reduced consumption of junk food

Thursday, January 19, 2012 - 13:02 in Mathematics & Economics

With mounting concerns over childhood obesity and its associated health risks in the U.S., would a ban on junk-food advertising aimed at children be more effective than the current voluntary, industry-led ban? According to published research from a University of Illinois economist, advertising bans do work, but an outright ban covering the entire U.S. media market would be the most effective policy tool for reducing fast-food consumption in children.

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