AOL seeks growth in shift from mass site to niches

Friday, May 16, 2008 - 17:35 in Mathematics & Economics

(AP) -- A company rooted in bringing the Internet to the masses, AOL is shifting its focus toward serving niche audiences with the launch of dozens of specialty Web sites. The latest - ParentDish for parents - formally launched Friday, with The Boot for country music and The Boom Box for hip hop and R&B to follow on Tuesday.

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