Research suggests that the shape of a chief executive's head can show whether he will be successfulA new line of American-British research suggests that the shape of a chief executive officer's head can indicate how well his firm will prosper. The shape also predicts whether the chief executive will act immorally.The research offers a mathematical tool that financial analysts can add to their professional kit bag: the chief executive officer's facial width-to-height ratio. The "chief executive facial WHR", for short.The research and its financial implications are outlined in a study called A Face Only an Investor Could Love: Chief Executive Facial Structure Predicts Firm Financial Performance, to be published in the journal Psychological Science.The authors, Elaine Wong and Michael Haselhuhn at the University of Wisconsin-Milwaukee, and Margaret Ormiston at London Business School, explain the significance of their work. Prior researchers, they say, failed "to empirically identify physical traits that predict...
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