Seen And Clean: What People In Surveys Say They Want In Nutrition Labels

A new survey finds that 87 percent of Americans look at the Nutrition Facts panel on packaged foods and beverages and 56 percent actively seek out nutritional information and guidelines.67 percent favor groceries with fewer and simpler ingredients, while roughly the same percentage take nutritional content statements, ingredient-free statements, and statements about health benefits into consideration when buying packaged foods and beverages. As is well known, food consumers who are buying for those reasons are vocal on social media, focus groups, consumer surveys, and even petitions. They say they want more transparency from the food and beverage industry and shunning artificial ingredients. read more

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