Target Age Matters In Exercise Messages

Thursday, May 7, 2015 - 16:50 in Psychology & Sociology

Health interventions to increase exercise in older people are making senior citizens a giant class in a way we don't do with other demographics - in the modern world there is a big difference between someone 65 and someone 80, it is not simply 15 years, but advertising treats everyone with gray hair the same, yet don't do it with Generation X and Millennials. read more

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