Where Are Britain's Most Extroverted, Agreeable And Emotionally Stable Regions?

Monday, March 30, 2015 - 18:00 in Psychology & Sociology

There are significant differences in personalities between regions in Britain - Scots are amongst the friendliest and most co-operative residents, Londoners the most open and Welsh people are the least emotionally stable, according to analysis of surveys of just under 400,000 people from England, Wales or Scotland (Northern Ireland was excluded as sample sizes were too small), around two-thirds of whom were female. The study is based on data that was gathered as part of the Big Personality Test, an online survey published by the BBC in 2009 as part of a collaboration between the BBC and the scientific community, BBC Lab UK. read more

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