Your Brain In The Supermarket
Friday, March 27, 2015 - 08:20
in Psychology & Sociology
You're out shopping for basic goods you have bought many times. Is choosing these products a complicated decision or a simple one? It could be complex: Factors like price, quality, and brand loyalty may run through your mind. Indeed, some scholars have developed complicated models of consumer decision-making, in which people accumulate substantial product knowledge, then weigh that knowledge against the opportunity to explore less-known products. read more