Internet Comments Influence Opinions On Vaccinations More Than Public Service Announcements

Tuesday, February 10, 2015 - 12:20 in Mathematics & Economics

Anti-vaccine beliefs are going bipartisan, what was once the province of kooky progressives in California and Oregon is now also being embraced by American libertarians, and public service announcements are unlikely to help. Washington State University researchers say that people may be influenced more by online comments than by credible PSAs. Writing in the Journal of Advertising, WSU marketing researchers Ioannis Kareklas, Darrel Muehling and TJ Weber are the first to investigate how Internet comments from individuals whose expertise is unknown impact the way people feel about vaccines. read more

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