What Medical Journalists Think About Cancer Research - And Press Releases

Wednesday, January 28, 2015 - 12:50 in Health & Medicine

Self-administered questionnaires sent to 364 Japanese medical journalists allowed them to describe their experiences in selecting stories, choosing angles, and performing research when creating cancer-centered news pieces. The journalists report that they did not find pharmaceutical press releases to be helpful, preferring direct contact with physicians as their most reliable and prized sources of information. This is much different than in America, where it is assumed that the experts know the most about study results and methodology and anecdotes from doctors are less valuable. read more

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