The Power Of The Christmas Ad To Win Over (And Lose) Customers
Monday, November 24, 2014 - 08:31
in Mathematics & Economics
Magic and sparkle? Diliff, CC BYBy Isabelle Szmigin, University of BirminghamAs well as the tell-tale signs of decorations going up, the rolling out of Christmas advertisements has become a key moment for getting us all in the seasonal mood. And the competition to capture the festive spirit – and the customers that come with it – is fierce. read more