Low Female Sports Coverage In Media Due To Gender Bias

Thursday, November 20, 2014 - 14:50 in Psychology & Sociology

Female American athletes get less coverage in the media due to gender bias and instead what attention they get focuses more on attire, or how attractive, sexy or ladylike they are, write Emily Kaskan and Ivy Ho of the University of Massachusetts Lowell in Sex Roles, an interdisciplinary behavioral science journal offering a feminist perspective.  Kaskan and Ho looked at how pervasive small subtle biases and stereotyping of American female athletes are and what types of "microaggression" exist, examining how they put pressure on athletes and other women, as well. They reviewed popular Internet articles and research from the Psychinfo database, using keywords such as 'sexism,' 'sports media,' 'Serena Williams' and 'Olympic coverage.' read more

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