How Understanding The Heterogeneous Topocracy Of Twitter Can Help The Future Of Science 2.0

Friday, October 31, 2014 - 09:30 in Mathematics & Economics

To gain followers on Twitter, some supposed social media and SEO "experts" claim that a lot of volume and following a lot of people is the road to popularity.  Not really. The most effective strategy is to already be famous. Due to its imbalanced structure, Stephen Hawking is going to get more followers than you because he is already famous. Once a person with a lot of followers notifies the public he is on Twitter, it takes off much faster than if his social media intern followed 100 people with a few dozen followers. Less popular users can compensate for this by increasing their activity and their tweets but the outcome is costly and inefficient.  read more

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