You Are Ready To Eat Insects If You Have These Characteristics

Are you in the target market to eat insects? The easiest uptake will be by a young male who claims to care more about the environment, believes they are progressive and adventurous about food, and already doesn't care about meat. Matching those criteria, the likelihood that this type of person is willing to eat insects as a meat substitute is estimated more than 75%, according to a new paper published in Food Quality and Preference. read more

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