We Can Predict Audience Reaction To TV Programming
Tuesday, July 29, 2014 - 15:40
in Psychology & Sociology
Marketing experts have long wanted a reliable method of forecasting responses to products and messages. A study that analyzed the brain responses of 16 individuals says even a few people can be a remarkably strong predictor of the preferences of large TV audiences, up to 90 percent in the case of Super Bowl commercials. This is far superior to the wobbly claims made by psychology surveys. read more