Moral Identity, Empathy And Justice: Why Some People Donate More To Charity
Sunday, July 27, 2014 - 12:10
in Psychology & Sociology
In America, where categorization becomes easy because there are two main political parties, it is well-known that right-wing people donate more to charity. This makes sense; people who believe in smaller government should be willing to help their fellow man rather than relying on government to tax and redistribute wealth. Yet right-wing people also espouse individual initiative, so why donate more to charity when recipients have not earned it? A new paper in the Journal of Consumer Research explains this seeming inconsistency and suggests that moral identity decreases donations when recipients are deemed to be responsible for their plight. read more