How Instagram Ruined Dinner

If you want to enjoy your food, stop taking pictures of it and putting them on the Internet, say marketing scholars. They mean you, foodies on Instagram and Pinterest. It could be ruining your appetite by making you feel like you've already experienced eating that food. Marketing experts at Brigham Young and University of Minnesota have concluded that what happens is the over-exposure to food imagery increases people's satiation. Satiation is defined as the drop in enjoyment with repeated consumption. Or, in other words, the fifth bite of cake or the fourth hour of playing a video game are both less enjoyable than the first. read more

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