Color Of The Cup Enhances The Taste Of Hot Chocolate, Say Psychologists
Thursday, January 3, 2013 - 11:50
in Psychology & Sociology
Experiments psychologists from the Polytechnic University of Valencia and the University of Oxford say that the color of the cup matters in the flavor of hot chocolate - it tastes better in an orange or cream colored plastic cup than in a white or red one. Our senses perceive food in a different way depending on the characteristics of the container from which we eat and drink, they say. They conducted an experiment in which 57 participants had to evaluate samples of hot chocolate served in four different types of plastic cup. They were the same size but of different colors: white, cream, red and orange with white on the inside. read more