Informed People Make Poor Choices, Study Says

Wednesday, March 31, 2010 - 11:28 in Psychology & Sociology

Despite understanding the long term benefits of eating healthy and exercising,  people often forgo these potential gains for the immediate satisfaction of a big mac and a night of cable TV. What makes people go for the quick reward even though they know they'll be worse off for doing so? According to a new study in Judgment and Decision Making, it's because people have to repeatedly feel the benefits of long term decisions, like eating healthy and exercising, to fully appreciate them. Simply having complete information about their choices isn't enough. read more

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