'Neuromarketing' Could Help Advertisers Read Our Minds

Marketing experts may be able to test a product's appeal while it is still being designed thanks to advanced tools used to see the human brain at work, according to researchers from Duke and Emory Universities. So-called "neuromarketing" takes tools like the functional MRI and applies them to the somewhat abstract likes and dislikes of customer decision-making. Though this raises the specter of marketers being able to read people's minds, neuromarketing may prove to be an affordable way for marketers to gather information that was previously unobtainable, or that consumers themselves may not even be fully aware of, says Dan Ariely, a professor of psychology and behavioral economics at Duke University. read more

Read the whole article on

More from