Business Owners Say TV Entrepreneurs Don't Reflect Real Life

The way celebrity entrepreneurs are depicted by the media doesn't illustrate what it's really like to start up and run businesses, according to a survey of small business owners and business advisers from Nottingham University Business School. For the Q4 2009 editions of the UK Business Barometer (UKBB) and UK Business Advisers Barometer (UKBAB) surveys, three questions about the media's portrayal of enterprise and entrepreneurs were added and the results reveal some frustration from people running small businesses that media portrayals don't match their experiences and the challenges they face. read more

Read the whole article on

More from