Should We Peer Pressure Kids Into Environmental Awareness?

There's a reason religious cults do things in groups; peer pressure and mutual awareness keeps them on message.   Likewise, young people are more likely to participate in conservation if their peers do - a tendency that should be exploited when it comes to protecting the environment, according to results of a new study. The research, which focused on a mammoth government initiative called Grain-to-Green that pays Chinese farmers to convert cropland back to forest, is the first to focus on the phenomenon of social norms in the context of China's conservation efforts, said scientist Jianguo "Jack" Liu of Michigan State University (MSU). read more

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