Strategy For Charities: Want More Money? Ask People For Their Time
According to new research in the Journal of Consumer Research, simply asking people a question about whether they're willing to volunteer their time leads to increases in donations of both time and money. The researchers conducted three separate studies, which yielded similar results. In the first study, participants completed an online survey and then read a statement about lung cancer and the American Lung Cancer Foundation's mission. Half of the participants were asked how much time they would like to donate to the foundation and half were not asked. Then all were asked how much money they would donate to the foundation. The participants who were asked to donate time eventually pledged more than those who weren't asked: $36.44 versus $24.46. Read More...
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