First Impressions in 100ms: The confidence we place in snap judgments

Have you ever looked at someone and known immediately not to trust them? Have you ever seen someone's earrings and thought to yourself, 'they've probably had way more sexual partners than I could count on two hands?' More importantly, do you trust these sort of split-second judgments? From implications in politics and economics, to simply testing your own split-second judgments of peoples' characteristics on WhatsMyImage.com, the study of our judgments and first-impressions offers a relevant and sometimes surprisingly fun look into the complexity of the brain. Alexander Todorov, an assistant professor of psychology and public affairs at Princeton University, heads the Social Cognition Lab that seeks to explore these topics. Their lab asks, “How do we form first impressions?” Read More...

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