Can Smiley Faces (and a 14-Step Program to Stop Overconsumption) Save the Global Climate?

Tuesday, March 16, 2010 - 11:14 in Physics & Chemistry

Energy efficiency seems to make rational economic sense--the less energy used, the more money saved. Yet, in the real world it's actually competition with neighbors rather than cost savings that can drive people to turn down their thermostats, install insulation or simply switch off the lights when they leave a room. Such is the lesson of a host of efforts, ranging from a group called OPOWER's comparative use utility billing to switching from miles per gallon to rate vehicle efficiency to gallons per mile . [More]

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