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Thursday, May 26, 2016 - 13:31 in Psychology & Sociology

Tom Vanderbilt's You May Also Like: Taste in an Age of Endless Choice sets out to understand this mysterious phenomenon of how our preferences change and come to be. Jockeying between the various definitions of taste (what one likes; what our society sanctions as good or bad standards of judgment; the sensory experience itself), the book moves on a whirlwind tour of taste across its many domains, from food and music to color and even cats. Author: Sheena Iyengar

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