Branding in a hyperconnected world

Friday, January 31, 2020 - 10:40 in Mathematics & Economics

A hyperconnected world is changing the role and management of brands. New theories and models are needed to account for these changes.

Read the whole article on Science Daily

More from Science Daily

Latest Science Newsletter

Get the latest and most popular science news articles of the week in your Inbox! It's free!

Check out our next project, Biology.Net