Exposure to sugary breakfast cereal advertising directly influences children's diets

Monday, January 7, 2019 - 17:10 in Psychology & Sociology

Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap between lab studies and a real world setting, demonstrating that kids who were exposed to TV ads for high-sugar cereals aired during the programs they watched were more likely to subsequently eat the brands of cereals they had seen advertised.

Read the whole article on Science Daily

More from Science Daily

Latest Science Newsletter

Get the latest and most popular science news articles of the week in your Inbox! It's free!

Check out our next project, Biology.Net