Moving location of fruit and vegetables can lead to 15 percent sales increase

Tuesday, October 16, 2018 - 14:20 in Mathematics & Economics

Moving location of fruit and vegetables in shops can lead to 15 percent sales increase. Sales increased without any further messaging or marketing. Research suggests a simple 'nudge' can lead to healthier diets for young adults. Findings based on data collected between 2012-17 in a real University campus grocery store.

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