Oxytocin and social norms reduce xenophobia

Tuesday, August 15, 2017 - 10:02 in Psychology & Sociology

How can xenophobia be reduced and altruism strengthened? Researchers have shown in a new study that the bonding hormone oxytocin together with social norms significantly increases the willingness to donate money to refugees in need, even in people who tend to have a skeptical attitude towards migrants.

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