Why Facebook is so hard to resist
Thursday, August 3, 2017 - 12:32
in Psychology & Sociology
Why is social media such a hard habit to break? Because it makes us feel good, say investigators. They found even brief exposure to a Facebook-related image (logo, screenshot) can cause a pleasurable response in frequent social media users, which in turn might trigger social media cravings. The combination of pleasant feelings and cravings makes social media too difficult to resist.