Which production attributes are most important to consumers when buying beef, chicken?

Consumers are increasingly interested in how their food is produced and look for claims such as no growth hormones, no GMOs, etc. on food products. In a new study, no growth hormones was prioritized as most important and organic as the least important. For products like poultry, the USDA forbids the use of hormones, meaning consumers may not be well informed about production claims.

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