Businesses that show commitment to sustainability inspire greener customers

Sunday, August 28, 2016 - 05:01 in Earth & Climate

Spending a little to prove a commitment to sustainability can help tourism industry businesses such as hotels inspire customers to conserve resources -- and save money in the process, according to new research. The study found that hotel guests' willingness to conserve resources -- such as turning off lights, reusing towels, or setting the thermostat at a specific temperature -- is affected by how 'green' they perceive the hotel to be.

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