Are you a 'harbinger of failure?'
Wednesday, December 23, 2015 - 10:34
in Mathematics & Economics
Some consumers have an unerring knack for buying unpopular products. Amazingly, the same group of consumers has an outsized tendency to purchase all kinds of failed products, time after time, flop after flop. The study calls the people in this group "harbingers of failure" and suggests they provide a new window into consumer behavior.