Memories influence choice of food
Thursday, May 21, 2015 - 13:40
in Psychology & Sociology
The stronger our memory is of a certain food, the more likely we are to choose it -- even if it is the more unattractive option. Psychologists conducted a study on how memory influences our choices by offering various foods and using scans to track brain activity. The researchers were able to show that the influence of memory is mediated by increasing communication between the relevant brain areas.