Real-life social networking prompts people to get tested for HIV
Friday, October 10, 2014 - 13:30
in Health & Medicine
Old-school face-to-face social networking is a more effective way to identify people with HIV than the traditional referral method, suggests research. The study shows that social networking strategies -- enlisting people in high-risk groups to recruit their peers to get tested – is more efficient and targeted than traditional testing and referral programs, resulting in 2-and-a-half times more positive test results.